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Mayıs 11, 2022

GİRİŞİMCİLER İÇİNİPUÇLARI

İyi bir girişim fikriniz var ve buna bir marka yaratmak istiyorsunuz. Tabii marka yaratmak göründüğü kadar kolay değil.

İnovatif, sürdürülebilir ve başarılı bir markanız olsun istiyorsanız bazı ipuçlarını sizler için sıralayacağız.

√ Marka kimliği, ürün ve hizmeti yani yapılan işi temsil etmelidir.

√ Seçilen isim, akılda kalıcı ve hatırlanabilir olmalıdır.

√ Kimlik yaratma sürecinde hedef kitle odaklı bir strateji izlenmelidir.

√ Pazarlama kanalları önceden belirlenmelidir.

√ Logo ve görsel tasarım unsurları hedef kitleye hitap edecek biçimde belirlenmelidir.

√ İnternet ve sosyal medya stratejilerine yaratma sürecinde karar verilmelidir.

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